Natalia Krakowska | personal brand
Natalia is a neuroscientist oscillating between scientific research and emotional education. Her work is rooted in cognitive neuroscience and the mind-body-spirit connection
The main goal of the project was to create a warm, feminine personal brand focusing on people, emotions and sensitivity. In order to do so, I chose delicate materials, classic serif typography and pastel colors.
Additionally, I created a visual concept based on old paintings showing a range of different emotions. It fits perfectly into the main theme of Natalia's activity and at the same time unites all her communication and gives it a unique character
Project scope: logo, typography, color palette, instagram feed design, social media templates, business cards, stickers for social media and for print, personal and product photography.
Art Direction & Graphic Design: Burda Marta
Set Design, Project Photoshoot & Personal Photoshoot: Burda Marta
